Trade Secrets of a Hair Color Expert - Color Theory Video Series

Developed by David Velasco, award winning hair colorist and author, this educational video series focuses on the theory and science behind creating beautiful rich hair color. Each video focuses on color formulation and features a master colorist demonstrating step-by-step techniques for creating a unique and vibrant color. Includes 7 videos that concentrate on a different color and technique including red, blonde, brunette, gray coverage and blending, and curly and coily hair.

• Advanced Color Theory

• Using The Color Wheel to Formulate Color

• Working with Client’s Natural Hair Pigment and Porosity

• Techniques for Creating a Warm and Cool Blonde Hair Color

• How to Create a Warm and Cool Brunette Combo with Seamless Dimension

• Gray Blending and Gray Coverage Techniques

• Combining Technique with Color Theory to Create a Warm or Cool Red 

• Techniques for Applying Color and Highlights to Naturally Curly and Coily Hair

• Using Micro Slices to Create Depth

• How to Create a Bold Face Frame

• Organic Foiling Methods

• How to Apply a Root Tap

• Using Balayage, Foilyage, Highlights, and Baby Lights to Achieve the Perfect Color 

• Color Melting and Color Correction

• Using A Glaze to Create a Seamless Blend

• Proper Tools to Use for Each Technique

• Pro-Tips and Tricks from Master Colorists

Victoria Caputo 

Victoria Caputo is a professional hair colorist and stylist from Long Island, New York. While she may have a claim to fame from her famous mother, Theresa Caputo, aka “The Long Island Medium”, Victoria is using her own talents to make a name for herself as a sought-after hair colorist and balayage expert. After high school, Victoria decided to pursue her dream of becoming a stylist and attended the Paul Mitchell School of Cosmetology in New York City. When she graduated, she began working at a salon and became very passionate about hair color. She learned lots of color tips and techniques from her fellow stylists and attended advanced hair color education classes. As a balayage specialist, Victoria loves to use her skills to achieve the perfect haircolor for her clients – from soft dimension to bold, bright color, “Hair coloring has become second nature to me and I truly love what I do. The possibilities are endless!”  

Chrissy Danielle 

Chrissy Danielle is an expert blonding specialist, salon owner, and the Senior Creative Ambassador of Product Club. Her methods for creating the brightest, iciest blondes possible have won her numerous hair color awards and are recognized as being the most innovative and effective blonding techniques to maintain healthy hair. With over 15 years of experience in the industry, she is known for being a renowned hair color educator and regularly teaches new techniques, color tool education, and social media tips to help colorists build up their clientele.

Sean Michael 

Sean Michael has been a Creative Ambassador for Product Club since 2020. He has over twelve years of experience as a hair colorist, working behind the chair and has been a salon owner for the past eight years. He was named one of Modern Salon’s Top 100 Stylists and Beauty Launchpad’s Top 30 Colorists under 30 in 2019. He has trained with top stylists around the country and his specialties include dimensional balayage and blonding techniques. Sean’s educational style is fun, engaging, and easy for any level of stylist and he uses real techniques that will make your life behind the chair a breeze.

Toni Garcia-Jackson 

Toni Garcia-Jackson has been an artist and educator for Product Club since 2015. With over 25 years of industry experience including extensive training with the Wella Institute, the Redken Exchange, and Vidal Sassoon, Toni teaches Product Club classes nationwide and shares her vast knowledge of hair color and the latest techniques. Working as a freelance artist, Toni specializes in innovative color placement as well as precision cutting. 

Adrienne Rogers

Adrienne Rogers is the Artistic Director for Product Club and has over 30 years of industry experience. As the owner of the prestigious, Hush Salon in Philadelphia, Adrienne brings a wealth of knowledge, creative talent, and innovation to her role. Adrienne travels extensively throughout the country teaching and demonstrating advanced hair coloring techniques. Her ability to translate hair color theory into user-friendly techniques helps to build her students’ confidence and elevate their skills.