Color Theory

Take the guesswork out of color theory and create color with confidence. Developed by award-winning hair colorist and author, David Velasco, this exciting new educational series reveals the theory and science behind creating beautiful, rich hair color. Each video focuses on color formulation and features step-by-step techniques and innovative tips for creating vibrant, natural-looking color for blonde, brunette, red, gray, and curly hair with transformative results! Unlock a world of potential and take your clients’ color to the next level on the color spectrum!

Product Club Artistic Director, Adrienne Rogers shows you how to properly apply color for a beautiful, long lasting warm red result. She also explains how to work with the client’s skin tone, natural hair color pigment, and the condition of the hair to determine the correct shade to use for the best results!

Professional Colorist, Victoria Caputo discusses proper maintenance and great tips for keeping red hair looking fabulous! She demonstrates how to create a cool red hair color with a beautiful soft result. Victoria explains the importance of analyzing the current color and condition of your client’s hair to develop an effective plan for achieving the perfect cool red result.

Product Club Senior Creative Ambassador, Chrissy Danielle demonstrates how to create a cool, icy blonde with the softest grow-out! See how she uses maximum saturation on the thinnest sections of hair with an organic foiling method to get the cleanest, most even lift possible.

Product Club Creative Ambassador, Sean Michael explains the best methods to create soft dimension with bold pops of warm blonde throughout the hair! He shares his tips and techniques and takes you through all the steps to create a beautiful warm blonde with a natural looking result and a seamless grow out.

Professional colorist, Victoria Caputo creates a deep, rich cool brunette base color that runs through the ends of the hair and demonstrates how she enhances these cool tones with a warm caramel balayage. She perfectly ties the cool and warm brunette tones together.

Product Club Educator, Tony Garcia-Jackson explains how to formulate haircolor to create a balance of color throughout the hair and demonstrates how to section, weave, saturate, and foil the hair for a natural looking result. Product Club Artistic Director, Adrienne Rogers shows how she uses a combination of highlights and wet foilyage method for a seamless, dimensional result. 

Product Club Creative Ambassador, Sean Michael and Artistic Director, Adrienne Rogers, demonstrate the best techniques for both gray blending and gray coverage. Learn Sean's innovative strategy on how to assess the best colors for the most effective gray coverage.  Adrienne emphasizes the hue of natural gray hair by blending in highlights and lowlights to create seamless harmony for a low maintenance grow out that clients will love!