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The Salon Business

5 Ways to Improve your Profits in 2025
By Adrienne Rogers, Product Club Educator, @adriennerogerscolor

New year’s resolutions often fade a few weeks after the ball drops, the champagne is gone, and the toasts have ended. However, when it comes to your career, it is important to set measurable goals every year to ensure that you are on the right track to success and overall happiness. When you take the time to be retrospective about your previous year, consider the things that you can do differently in the new year to benefit your business and your bottom line.

As a stylist or salon owner, you are in charge of your career and business success. While your main goal may be to always have a full appointment schedule, making a steady profit is necessary to keep your business thriving. In addition to paying your salary, a significant profit enables you to invest in your business, pay your staff fairly, and secure your future.

Running a prosperous salon requires a balance between generating revenue and controlling costs. The equation is simple: more money in/less money out = more profit in your pocket! In reality, when you are running a busy salon that requires constant bookings, ordering supplies, paying salaries and rent, maintaining equipment, and general day-to-day upkeep - it isn’t always that easy.

In the salon business competition can be strong and profits can be thin. There is a fine line between finding ways to cut expenses without lowering service quality. As a salon owner, if you can achieve this balance, it is the key to long-term success.

The good news is that beyond booking more clients, there are effective ways to increase the profits in your salon. To achieve consistent profits, you should focus on strategies that save you money on costs as well as strategies that help you to bring in more revenue. Here we will discuss five actionable steps that you can take to maximize your profits in 2025.

  1. Increase Client Retention

    Retaining existing customers is cost-effective and less expensive than acquiring new ones. Keeping your current clients satisfied and getting them to return regularly is the key to a thriving business. The more they return, the more profit your salon will make. Loyalty programs are an optimal way to keep your clients coming back. Create a loyalty program that rewards repeat visits, referrals, or spending thresholds. You can offer discounts on services after a certain number of visits or even exclusive offers to your clients for their birthdays or other celebrations.
  2. Promote Add-On Services

    A lucrative way to improve your salon profit is to increase the amount your existing clients spend per visit. Encourage clients to try add-on services that are a low cost to you but have high perceived value, such as deep conditioning treatments, scalp massages, or eyebrow tinting. If a client books a standard haircut, suggest adding a luxury treatment, a stylish blowout, or even a glaze for an additional fee.
  3. Leverage Technology

    Leveraging technology can help you market your business, reduce costs, increase your profit margins, and operate more efficiently.
    • Salon management software can streamline appointment booking, inventory management, and client communication. Automating these services can reduce administrative workload and minimize errors.
    • Use automated marketing tactics like email and SMS (text) to communicate with clients, promote new services, and fill appointment gaps.
    • Today, social media platforms are essential for effective salon marketing techniques. More importantly – they are free! Using platforms like Instagram and TikTok can highlight before-and-after transformations, client testimonials, and promote exclusive offers. This can drive both online engagement and foot traffic.
  4. Add Retail Items

    Adding retail items to your salon can be an effective revenue model. Point out the benefits of the products that you are using on your client’s hair during the service, and then offer them for purchase, quickly and easily, right in your salon. Choose a high traffic area in your salon and use simple, attractive displays to promote certain products and offer special discounts with services. If you already have a retail space, speak with your suppliers about getting better deals and lower prices if you promote their products.
  5. Reduce Overhead Costs

    It is essential to review your salon costs and trim away anything that may be tapping into your profit margin. Speak with suppliers about the costs of materials and see if they offer reduced bulk rates. Using LED lighting and choosing energy-efficient appliances may help to cut down on utility bills. Getting staff schedules right is also imperative. Look at your busy times and adjust your staff levels to avoid too much idle time or overstaffing. If you find that your salon is never busy on a particular day of the week, consider closing or reducing the salon hours on that day. This can significantly reduce labor costs and help your salon run smoother.

There are effective ways that you can scale up your salon business in the new year for a more profitable outcome. By cutting costs, promoting new services, and focusing on the most important aspect of your business – your clients, you can steadily increase your profit margin over time. Be diligent and stick to your plan, change doesn’t happen overnight and certainly not as quickly as an express color service!

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