People often make choices about what to do with their hair based on a variety of different factors. Sometimes, the client is focused on whether their desired hair color is high maintenance or low maintenance. Not everyone can commit to a dedicated coloring schedule. If someone has a busy lifestyle and is constantly on the go, they will likely ask for a hair color technique with easy upkeep that makes them feel good about themselves without a ton of commitment.
Other times, the client might be looking to make a bold, dramatic hair color transformation. Hair color has the power to influence our outlook. Sometimes, we need a new perspective and the feeling of a fresh start when it comes to how we present ourselves to the world. This can be going from blonde to brown, brown to blonde, blonde to red - you get the picture.